October 28, 2020

Weblk.net

Friendly environment for all of youu

Marketing Charts – Charts, Data and Research for Marketers

About three-quarters (74%) of e-commerce leaders say their company has a website personalization strategy in place. During COVID-19, customer retention has become the motivation behind the website personalization strategy for many of these companies. This is... The first half of 2020 saw another rise in paid music subscriptions in the US. Recent data [pdf] released…
Spread the love


Retention Now A Bigger Personalization Priority Than AcquisitionRetention Now A Bigger Personalization Priority Than Acquisition

About three-quarters (74%) of e-commerce leaders say their company has a website personalization strategy in place. During COVID-19, customer retention has become the motivation behind the website personalization strategy for many of these companies. This is…

Paid Music Streaming Subscriptions Up Almost 25% Y-O-Y in H1 2020Paid Music Streaming Subscriptions Up Almost 25% Y-O-Y in H1 2020

The first half of 2020 saw another rise in paid music subscriptions in the US. Recent data [pdf] released by the Recording Industry Association of America (RIAA) shows that paid streaming services gained 13.9 million subscriptions over H1 2019 to reach 72.1…

7 in 10 US Media Buyers Uncertain of Their 2021 Ad Budgets7 in 10 US Media Buyers Uncertain of Their 2021 Ad Budgets

Since early on in the coronavirus pandemic advertisers’ ad dollars have been in flux, with a significant portion of spending being diverted away from traditional media to digital, while other budgets were being cut. For many ad buyers, 2021 still holds…

Vinyl Outsells CDs for the First Time Since the ’80sVinyl Outsells CDs for the First Time Since the ’80s

Vinyl Outsells CDs for the First Time Since the ’80s Amid an overall decline in physical music sales, vinyl was a bright spot, with sales climbing by 4% y-o-y.

The pandemic has accelerated the shift from physical to digital entertainment. As further evidence, in the first half of 2020, revenues from the sale of physical music products such as CDs and vinyl decreased by 23% year-over-year to account for only 7% of…

Brand Leaders Cite Paid Media’s ROI, But Also Its Resource IntensivenessBrand Leaders Cite Paid Media’s ROI, But Also Its Resource Intensiveness

Some 85% of brand leaders say that their paid media performance is at least somewhat important to them. And, while one-third feel that paid media provides the most return of investment (ROI) compared to owned media and earned media, a plurality (45% share)…

Podcast Advertising BenchmarksPodcast Advertising Benchmarks

Podcast Advertising Benchmarks The average conversion rate for podcast ads across campaigns and industries is 1.13%.

Podcast listenership has enjoyed growth in recent years, inspiring advertisers to consider investing in the channel, and, in turn, increasing the long-term outlook of the podcast market. But how are podcast ads performing? A recent report [download page]…

TV Universe Expands Slightly for the 2020-2021 SeasonTV Universe Expands Slightly for the 2020-2021 Season

After a significant increase of 700,000 in 2019, growth in the number of TV homes in the US has been somewhat slower this year — climbing by 400,000 to reach 121 million. So finds Nielsen’s latest TV Universe estimates for the 2020-2021 season. Based on US…

Millennial Mobile Game Players Most Likely to Self-Identify as GamersMillennial Mobile Game Players Most Likely to Self-Identify as Gamers

About 8 in 10 gamers ages 18 to 24 multitask while playing mobile games at least sometimes, according to a recent report [download page] from AdColony and DISQO. The report explores the key figures behind the modern mobile gamer in terms of their age,…

US Online and Traditional Media Advertising Outlook, 2020-2024US Online and Traditional Media Advertising Outlook, 2020-2024

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th…

How Does Customer Experience Affect Loyalty Behaviors?How Does Customer Experience Affect Loyalty Behaviors?

Just 1 in 8 customers would recommend a company after they experienced very poor customer experience according to recent data [download page] from XM institute. Here’s a look at what else the report uncovered on the ROI of customer experience when it comes…

US B2B Trade Show Market Not Forecast to Recover For YearsUS B2B Trade Show Market Not Forecast to Recover For Years

While live events like trade shows have been very effective for B2B marketers in the past, resulting in sustained growth of the market in recent years, 2020 has been an entirely different story. Due to social distancing restrictions brought on by the…

Marketers Satisfied with Agencies’ Creativity, Less So With Their PricesMarketers Satisfied with Agencies’ Creativity, Less So With Their Prices

When it comes to developing creative marketing ideas, agencies are doing a good job. However, marketers are less keen on how much they are expected to pay for services. This is per findings of a recent survey [download page] of some 360 marketing, PR and…

Out-of-Home Ad Spend Plummets in Q2 After Years of GrowthOut-of-Home Ad Spend Plummets in Q2 After Years of Growth

Unsurprisingly, the second quarter of 2020 was not a good time for out-of-home (OOH) advertising. With cinemas, retail shops, large venues, restaurants and bars closed – and consumers told to stay at home due to the coronavirus pandemic –…

Top YouTube Advertisers So Far This YearTop YouTube Advertisers So Far This Year

Top YouTube Advertisers So Far This Year PayPal holds the distinction of being the top US advertiser on YouTube so far this year.

As one of the Big 4 streaming video services, YouTube captures about one-quarter (21%) of the time OTT-households spend with video, making it a platform where some two-fifths of marketers expect to increase their advertising activities in the near future….

When People Go to Watch TV Now, They’re More Likely to Turn to Digital Sources Than Pay-TVWhen People Go to Watch TV Now, They’re More Likely to Turn to Digital Sources Than Pay-TV

TV viewers are spending more of their viewing time with online TV sources than they did in the past. New research [download page] from Hub Entertainment Research shows that viewers now claim that they are spending a full 60% of their total viewing time with…

What Are You Getting Out of Your Digital Analytics?What Are You Getting Out of Your Digital Analytics?

What Are You Getting Out of Your Digital Analytics? Decision-makers cite improved CX and marketing campaign outcomes as the main benefits of using digital analytics technology.

Some 86% of marketing decision-makers consider predictive analytics to be critical or very important to their firm’s marketing objectives, according to a report [pdf] from Google and Forrester Consulting. The study, exploring the future of analytics, finds…

How Are Hispanics Shopping for Beauty & Cosmetics Products?How Are Hispanics Shopping for Beauty & Cosmetics Products?

When it comes to purchasing cosmetics, Hispanic-Americans look to companies that not only are diverse in their skin tone offerings but also offer versatility. Here’s a closer look at what Hispanics in the US value in cosmetic companies and products, and…

Mobile App Use Jumps During the PandemicMobile App Use Jumps During the Pandemic

Mobile App Use Jumps During the Pandemic Mobile users across the globe spent 27% more time y-o-y on their devices in April 2020.

Some 1.6 trillion hours were spent on mobile devices worldwide in H1 2020. A new report [download page] from App Annie explores how this usage during the COVID-19 pandemic compares to 2019, and how it is affecting mobile-first companies. Time spent on mobile…

Almost Half of Advertisers to Consider Podcast Ads in the Next 6 MonthsAlmost Half of Advertisers to Consider Podcast Ads in the Next 6 Months

As its market size continues to grow, podcast advertising is currently being used by one-third (34%) of respondents to a new study from Advertiser Perceptions commissioned by Cumulus Media / Westwood One. Intention for and consideration of podcast…

What Should B2B Vendor Websites Focus on as the Pandemic Affects Purchase Behavior?What Should B2B Vendor Websites Focus on as the Pandemic Affects Purchase Behavior?

Although COVID-19 has caused close to half (47%) of B2B buyers to delay purchases due to freezes in their budgets, another 3 in 10 say they have escalated some purchases due to changing business needs. And, with more than three-quarters (77%) of buyers…

As E-Commerce Site Traffic Grows, Don’t Make These SEO MistakesAs E-Commerce Site Traffic Grows, Don’t Make These SEO Mistakes

Having been on the rise for some time, e-commerce has surged over the past few months as a result of the COVID-19 pandemic. With SEMRush data showing that traffic to e-commerce sites has been on the rise this year, here’s a look at some key e-commerce…

Most Consumers Want to See Ads That Match A Webpage’s ContentMost Consumers Want to See Ads That Match A Webpage’s Content

About three-quarters (74%) of consumers like to see ads that match the content they’re viewing, according to a report [download page] from Integral Ad Science (IAS). Here’s what the study has to say about how context and sentiment are influencing the…

Media Ads Influence Home Improvement Behavior As Consumers Respond to PandemicMedia Ads Influence Home Improvement Behavior As Consumers Respond to Pandemic

Eight in 10 adult consumers who have made a home improvement purchase or are planning to do so say that it was COVID-19 that got them thinking more about home improvement projects. And, from awareness to purchase, media plays a part in influencing…

Disney Was A Top Ad Spender on Facebook in H1Disney Was A Top Ad Spender on Facebook in H1

Disney Was A Top Ad Spender on Facebook in H1 The company heavily increased its spending on Facebook ads during H1, then shifted to Amazon in July.

Disney spent an estimated $211.8 million in Facebook advertising in the first half of this year, making it, by far, the top Facebook advertiser for the first two quarters of the year. This is according to a report [download page] from Pathmatics that looks…

New Deck: Top B2B Marketing Charts of H1 2020New Deck: Top B2B Marketing Charts of H1 2020

New Deck: Top B2B Marketing Charts of H1 2020 Our most popular B2B charts from the first half of this year, along with a bonus demand generation section.

It’s been a peculiar and let’s say it – in many ways forgettable – year. Like everyone, marketers have had to adapt on the fly, adopting new sales models and shifting their priorities. Although some of the charts in our new deck…

Working From Home Has Impacted Consumers’ Listening and Viewing HabitsWorking From Home Has Impacted Consumers’ Listening and Viewing Habits

Although working from home is hardly a new concept, since the outbreak of COVID-19 the number of people who are working from the comfort of their own home has increased considerably. A full two-thirds of the 1,000 adult remote workers surveyed for a new…

People’s Confidence in Small Business Still Far Higher Than for Big BusinessPeople’s Confidence in Small Business Still Far Higher Than for Big Business

Three-quarters of the American public maintain a great deal (38%) or quite a lot (37%) of confidence in small business, per a recent survey from Gallup. This level of confidence has grown from two years ago when about two-thirds of US adults held the same…

In-App Video Ads Completed At Higher Rates Than Mobile Web AdsIn-App Video Ads Completed At Higher Rates Than Mobile Web Ads

In-app video ads saw a completion rate of 79% in Q2 this year, ahead of the comparable figure for mobile web video ads, according to recent data [download page] from Extreme Reach. Here’s a look at how the two mobile ad formats compared this past quarter….

The State of Traditional TV: Updated With Q1 2020 DataThe State of Traditional TV: Updated With Q1 2020 Data

[By MC Editor, JC Lupis] It’s been a while and a lot has happened since our last traditional TV update, but it’s time for us to dive into this again. Let’s explore some findings from the latest quarterly Total Audience report [download…

5 Points About E-Commerce Sites and Search5 Points About E-Commerce Sites and Search

5 Points About E-Commerce Sites and Search Search accounted for close to one-quarter of e-commerce site traffic during the past 18 months.

Traffic from search tends to produce a strong conversion rate for e-commerce sites. As e-commerce continues to grow, especially during the global pandemic, it’s beneficial to look at what part search is playing in driving consumers to e-commerce sites….

Here Are the Most Loved Brands on Social Media Over the Past YearHere Are the Most Loved Brands on Social Media Over the Past Year

This most loved brands on social media over the past year (H2 2019 through H1 2020) are heavily represented by the Entertainment, Technology and Social Media industries, with a top E-Commerce brand thrown in for good measure. In its latest Brand Passion…

Consumers Shown to Say, Stay and Spend More With Loyalty ProgramsConsumers Shown to Say, Stay and Spend More With Loyalty Programs

More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in Bond’s latest annual Loyalty Report [download page] for 2020. The report takes a look at how brands can best encourage loyalty from…

More YouTube Viewing is Happening on TV ScreensMore YouTube Viewing is Happening on TV Screens

More YouTube Viewing is Happening on TV Screens Consoles and connected TVs accounted for more than one-quarter (27%) of YouTube viewing time in Q2.

Connected TV devices accounted for about half (48%) of global streaming video viewing time in Q2 this year, but how has this influenced YouTube viewing? Conviva’s State of Streaming report [download page] for Q2 explores how consumers are choosing to engage…

Why Do People Buy Smart Home Devices?Why Do People Buy Smart Home Devices?

Why Do People Buy Smart Home Devices? More than 2 in 5 smart home device owners say they own more than 5 such devices.

Whether it be speakers, lighting or thermostats, home connected devices (smart home devices) are becoming more popular in American homes. And, for those US adults who already own smart home devices, one is not likely to be enough, with almost half (46%)…

What Are the Top-Spending Industries in Digital Video?What Are the Top-Spending Industries in Digital Video?

The Retail industry currently accounts for more digital video and digital display advertising dollars than any other industry, but it isn’t set to increase its investment despite record e-commerce sales, according to new figures from eMarketer. Here’s a look…

One-Quarter of TV Time is Now Spent StreamingOne-Quarter of TV Time is Now Spent Streaming

One-Quarter of TV Time is Now Spent Streaming Older adults account for a growing share of video streaming time, while traditional TV viewing continues to shrink.

Many US adults say their favorite way to spend an evening is in front of the television, and for streaming capable households in the US, more of those evenings are likely spent streaming content on their TV screens. Nielsen’s most recent Total Audience…

How Many Target Accounts Do Reps Handle in ABM Programs?How Many Target Accounts Do Reps Handle in ABM Programs?

Companies claiming the strongest ROI from account-based marketing (ABM) tend to have their individual reps handle more accounts than the average company engaging in ABM, according to Demandbase’s latest report [download page] on ABM. Having established the…

Audio Streaming on Smartphones Grows in PopularityAudio Streaming on Smartphones Grows in Popularity

More Americans are regularly streaming audio on their smartphones: research from Nielsen’s Total Audience Report [download page] shows that the number of US adults streaming audio on their smartphones in Q1 2020 grew by 28% over the same quarter last year….

Consumers Have Adopted New Habits Since the Pandemic, but Don’t Think They’re All Here to StayConsumers Have Adopted New Habits Since the Pandemic, but Don’t Think They’re All Here to Stay

The COVID-19 pandemic has transformed consumers’ lives in a multitude of ways, including changes to daily habits. New data from Hub Research explores what some of these new habits look like, as well as the likelihood that consumers will continue their…

The Majority of Smartphone Owners are Open to Chatbots, but Some Remain UnsureThe Majority of Smartphone Owners are Open to Chatbots, but Some Remain Unsure

A majority (55%) of smartphone owners around the world are open to some form of chatbot communication with businesses, though the largest share would still prefer to make a phone call, according to a recent report [download page] from Mobile Ecosystem Forum…

Black and Hispanic Gen Xers Willing to Consider A Number of Auto Brands on the Path to PurchaseBlack and Hispanic Gen Xers Willing to Consider A Number of Auto Brands on the Path to Purchase

Hispanic auto shoppers consider an average of 5.1 brands over the course of their purchase journey, making them the demographic with the highest consideration – despite demonstrating low initial brand awareness. So finds a new report [download page]…

Promotional Product Sales Plunge in Q2Promotional Product Sales Plunge in Q2

Promotional Product Sales Plunge in Q2 North American promotional product sales plummeted by 44.2% in Q2 as a result of COVID-19.

After more than a decade of constant growth, North American promotional product distributors have seen their sales dive at levels they haven’t experienced in the past. Fueled by the COVID-19 pandemic, promotional product sales dropped 44.4%…

What ABM Metrics Are Marketers Prioritizing This Year?What ABM Metrics Are Marketers Prioritizing This Year?

Although a majority (61%) of businesses report that they are currently running an account-based marketing (ABM) program to some extent, very few appear to be at a mature stage when it comes to measuring ABM. Only 5% of the marketers surveyed for a recent…

Reaching Hispanics: Streaming Video and Audio Opportunities Rise Amid the PandemicReaching Hispanics: Streaming Video and Audio Opportunities Rise Amid the Pandemic

Hispanics currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans? A report [download page] from Nielsen shows that streaming media is…

The State of CRM Data ManagementThe State of CRM Data Management

Validity and Demand Metric partnered to understand how data quality issues affect an organization’s ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the…

More Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This YearMore Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This Year

Digital advertising is expected to account for more than half (51%) of total global ad spend for the first time this year, amid a forecast decline in global advertising investment of 9.1%. A new forecast [press release] from Zenith Media shows that, while…

Consumers Influenced Most by Price When Deciding on CPG Brands to PurchaseConsumers Influenced Most by Price When Deciding on CPG Brands to Purchase

With all that has been said about influencers and their ability to drive some people to purchase products, their sway may not extend too much to CPG brands. Only a small portion of consumers say that an endorsement by celebrities or by popular influencers…

Consumer Engagement Challenges Threaten Marketers’ CX EffortsConsumer Engagement Challenges Threaten Marketers’ CX Efforts

Consumer Engagement Challenges Threaten Marketers’ CX Efforts Customer engagement is also continuing to be a challenge on social media, although marketers tout social’s conversion potential.

Even during the best of times, marketers face challenges when it comes to creating a positive customer experience. But during COVID-19, more marketers are finding it challenging to engage with customers than before. This is per a new report [download page]…

B2B Marketers Turn to Digital Advertising in Greater NumbersB2B Marketers Turn to Digital Advertising in Greater Numbers

B2B marketers were prioritizing digital advertising as part of their 2020 strategy even before COVID-19 disrupted business as usual and forced marketers to shift even more of their focus onto digital. So, it’s not surprising that even amid the uncertainty…

The Pandemic Pushes A Rebound in Mobile App OpensThe Pandemic Pushes A Rebound in Mobile App Opens

The Pandemic Pushes A Rebound in Mobile App Opens Average mobile app opens had been down almost across the board leading up to the pandemic. COVID-19 changed that.

Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have picked up significantly since the COVID-19 pandemic after being on the decline earlier. So finds a report [download page] from Airship, laying…

« Older Entries

Source