October 26, 2020

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What is network marketing? definition and meaning

Direct selling method in which independent-agents serve as distributors of goods and services, and are encouraged to build and manage their own sales force by recruiting and training other independent agents. In this method, commission is earned on the agent's own sales revenue, as well as on the sales revenue of the sales-force…
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Direct selling method

in which independent-agents serve as distributors of

goods and services

, and are encouraged to

build

and

manage

their own

sales force

by recruiting and

training

other independent agents. In this method,

commission

is

earned

on the agent’s own

sales revenue

, as well as on the sales revenue of the sales-force recruited by the

agent

and his or her recruits (called downline). Also called multilevel marketing (MLM), cellular marketing, or by other such

names

, it is a multi-billion

dollar

worldwide

industry

that distributes practically any portable item, although

restricted

or banned in several countries due to its history as a vehicle for

consumer fraud

.

Said to have been pioneered by the now-defunct California Vitamin

Company

in 1941, it is a method

employed

by large firms such Amway, Melaleuca, Nikken, and Shaklee-Nagamuchi.

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